Promotion Management & Marketing Communications

By: Shimp, Terence A.

Price: $35.00

Quantity: 1 available


Softcover, third (international) edition, 1085gms, 682 pages. Book is in good condition with minor general wear and tear. There is a small pencil inscription on the inside front page, otherwise no other pre-loved markings.

Title: Promotion Management & Marketing Communications

Author Name: Shimp, Terence A.

Categories: Business/Finance,

Edition: Third Edition

Publisher: Orlando, Florida, USA, Harcourt Brace & Company: 1993

ISBN Number: 0030767482

ISBN Number 13: 9780030767487

Binding: Soft Cover

Book Condition: Good

Jacket Condition: Not Applicable

Size: 8vo - over 7¾" - 9¾" tall

Seller ID: 001031

Keywords: Promotion, Marketing, Business, Management,