Successful Marketing Plan, The: A Disciplined and Comprehensive Approach

By: Hiebing Jr., Roman G.; and Cooper, Scott W.

Price: $40.00

Quantity: 1 available

Book Condition: Good


Softcover, third edition, 544pp, weighs 1360gms. Step by step, proven guidelines for creating a dynamic, results-focused marketing plan. Book is in good condition with minor general wear and tear and light page discolouration throughout, otherwise no other pre-loved markings. Book weighs over 1kg and may incur additional postage.

Title: Successful Marketing Plan, The: A Disciplined and Comprehensive Approach

Author Name: Hiebing Jr., Roman G.; and Cooper, Scott W.

Categories: Business/Finance,

Edition: Third Edition

Publisher: New York, NY, USA, McGraw Hill: 2003

ISBN Number: 0071395210

ISBN Number 13: 9780071395212

Binding: Soft Cover

Book Condition: Good

Jacket Condition: Not Applicable

Size: 4to - over 9¾" - 12" tall

Seller ID: BUSMAR14

Keywords: Marketing, Business, Promotion, Management, Selling, Planning,