Social Marketing: Influencing Beahviors for Good

By: Kotler, Philip; and Lee, Nancy R.

Price: $10.00

Quantity: 1 available

Book Condition: Good


Softcover, third edition, 444pp, weighs 786gms. Contents includes: understanding social marketing; analysing the social marketing environment; establish target audiences, objectives, and goals; developing social marketing strategies; and managing social marketing programs. Book is in good condition with minor general wear and tear and light page discolouration throughout, otherwise no other pre-loved markings.

Title: Social Marketing: Influencing Beahviors for Good

Author Name: Kotler, Philip; and Lee, Nancy R.

Categories: Business/Finance,

Edition: Third Edition

Publisher: California, USA, Sage Publications Inc.: 2008

ISBN Number: 1412956471

ISBN Number 13: 9781412956475

Binding: Soft Cover

Book Condition: Good

Jacket Condition: Not Applicable

Size: 8vo - over 7¾" - 9¾" tall

Seller ID: BUSMAR16

Keywords: Marketing, Business, Promotion, Social Marketing, Behavior Modification,