Global Marketing: Foreign Entry, Local Marketing and Global Management

By: Johansson, Johny. K.

Price: $50.00

Quantity: 1 available

Book Condition: Good


Laminated pictorial boards, no dust jacket, Second Edition, 1,700gms, 604 pages, blank endpapers. This textbook on global Marketing is perfect for students undertaking marketing studies, Market Management or Global Marketing studies. Book is in good condition with mild general wear and tear, some highlighted passages from previous owner, some writing to pages from previous owner. Boards are in good condition with only light shelf wear, otherwise no other pre-loved markings. Attached picture is of actual book. Purchase more, than 1 item and save money with combined postage. And if you can't find the title you're looking for - why not ask us direct. With over 30,000 books in stock we can't list them all!

Title: Global Marketing: Foreign Entry, Local Marketing and Global Management

Author Name: Johansson, Johny. K.

Categories: Business/Finance,

Edition: Second Edition

Publisher: Boston, USA, McGraw-Hill Companies: 2000

ISBN Number: 0073658634

ISBN Number 13: 9780073658636

Binding: Hard Cover

Book Condition: Good

Jacket Condition: Not Applicable

Size: 4to - over 9¾" - 12" tall

Seller ID: BUSMAR6

Keywords: Export Marketing; Export Marketing- Management; Management; Marketing; Global Marketing; Local Marketing; Foreigh Entry; Marketing Management,